Rules of Intake
Earthenware, various dimensions; MDF
'Rules of Intake’ is an installation of ceramic vessels
displaying slogans taken from nutritional information on food
packaging, which was inspired by a bookshelf containing more than
100 different diet books at the Wellcome Collection’s permanent
exhibition ‘Medicine Now'.
Struck by the absurdity and imperative tone of the language used
on food packaging, I collected slogans from food proclaiming
itself to be nutritional and healthy found in everyday
supermarkets.
The vessels themselves are directly cast from plastic food
containers; their shiny glazed surfaces resemble plastic and
serve as a canvas to display scaled up elements of the slogan’s
typography.
Photos © Dominic Tschudin